noon

Privacy Policy

LB Trading GmbH · Eustrasse 56, 6313 Menzingen · Zug, Switzerland

Introduction

noon ("we", "us", "our") operates the noon mobile application and website (the "Service"). This Privacy Policy explains how we collect, use, disclose, and protect your personal data when you use our Service.

We are committed to protecting your privacy and processing your data in accordance with the General Data Protection Regulation (GDPR) and other applicable data protection laws.

By using noon, you agree to the collection and use of information in accordance with this policy.

Data Controller

LB Trading GmbH
Eustrasse 56, 6313 Menzingen
Zug, Switzerland
Email: hello@noon-loyalty.com

Information We Collect

Information You Provide

Account Information

  • Email address
  • Username
  • Profile picture (optional)
  • Password (encrypted)

Profile Data

  • Display name
  • Bio (optional)
  • Social connections (friends, followed influencers)

Information Collected Automatically

Usage Data

  • Tap-in history (which cafés you visit)
  • Points balance and transactions
  • Event bookings
  • App usage patterns

Device Information

  • Device type and model
  • Operating system
  • App version
  • Unique device identifiers

Location Data

  • We collect location data only when you actively use the map feature
  • Location is used to show nearby cafés
  • You can disable location access in your device settings

Health Data (Step Count)

  • We access step count data from Apple Health or Google Fit
  • We only check whether you've reached 5,000 steps
  • We do not store your detailed step history
  • This data never leaves your device except as a yes/no verification

How We Use Your Information

We use your data to:

  • Provide and maintain the Service
  • Process tap-ins and point redemptions
  • Verify step bonus eligibility
  • Show you relevant cafés and events
  • Enable social features (friends, influencers)
  • Send important service notifications
  • Improve and personalise your experience
  • Ensure security and prevent fraud

Legal Basis for Processing

Under GDPR, we process your data based on:

  • Contract: To provide the Service you signed up for
  • Legitimate Interest: To improve our Service and prevent fraud
  • Consent: For optional features like marketing emails
  • Legal Obligation: To comply with applicable laws

Data Sharing

With Partner Cafés

When you tap in at a café, they receive:

  • Your username
  • Timestamp of visit
  • Whether you redeemed points

They do NOT receive your email, step data, or personal details.

With Other Users

  • Friends can see your favourite cafés and events
  • If you're an influencer, your activity is public
  • You control your privacy settings

Service Providers

We use trusted providers for:

  • Cloud hosting (Supabase — EU servers)
  • Analytics (anonymised)
  • Push notifications

We Never

  • Sell your personal data
  • Share your email with cafés
  • Share your step data with anyone
  • Use your data for third-party advertising

Data Retention

  • Account data: Kept while your account is active
  • Tap-in history: Kept for 24 months
  • Deleted accounts: Data removed within 30 days
  • Anonymised analytics: May be kept indefinitely

Your Rights

Under GDPR, you have the right to:

  • Access: Request a copy of your data
  • Rectification: Correct inaccurate data
  • Erasure: Delete your account and data
  • Portability: Receive your data in a portable format
  • Restriction: Limit how we process your data
  • Objection: Object to certain processing
  • Withdraw Consent: For consent-based processing

To exercise these rights, contact us at hello@noon-loyalty.com

Data Security

We implement appropriate security measures:

  • Encryption in transit (HTTPS/TLS)
  • Encryption at rest
  • Access controls and authentication
  • Regular security assessments
  • Employee training

International Transfers

Your data is primarily stored in the EU. If transferred outside the EU, we use:

  • EU Standard Contractual Clauses
  • Adequacy decisions where applicable

Children's Privacy

noon is not intended for children under 16. We do not knowingly collect data from children. If you believe we have collected data from a child, please contact us.

Changes to This Policy

We may update this policy. Material changes will be notified via the app or email at least 30 days before taking effect.

Contact Us

For privacy questions or to exercise your rights:

Email: hello@noon-loyalty.com
Address: LB Trading GmbH, Eustrasse 56, 6313 Menzingen, Switzerland

You also have the right to lodge a complaint with your local data protection authority.