Introduction

noon ("we", "us", "our") operates the noon mobile application and website (the "Service"). This Privacy Policy explains how we collect, use, disclose, and protect your personal data when you use our Service.

We are committed to protecting your privacy and processing your data in accordance with the General Data Protection Regulation (GDPR) and other applicable data protection laws.

By using noon, you agree to the collection and use of information in accordance with this policy.

Data Controller

LB Trading GmbH
Eustrasse 56, 6313 Menzingen
Zug, Switzerland
Email: hello@noon-loyalty.com

Information We Collect

Information You Provide

Account Information

Email address
Username
Profile picture (optional)
Password (encrypted)

Profile Data

Display name
Bio (optional)
Social connections (friends, followed influencers)

Information Collected Automatically

Usage Data

Tap-in history (which cafés you visit)
Points balance and transactions
Event bookings
App usage patterns

Device Information

Device type and model
Operating system
App version
Unique device identifiers

Location Data

We collect location data only when you actively use the map feature
Location is used to show nearby cafés
You can disable location access in your device settings

Health Data (Step Count)

We access step count data from Apple Health or Google Fit
We only check whether you've reached 5,000 steps
We do not store your detailed step history
This data never leaves your device except as a yes/no verification

How We Use Your Information

We use your data to:

Provide and maintain the Service
Process tap-ins and point redemptions
Verify step bonus eligibility
Show you relevant cafés and events
Enable social features (friends, influencers)
Send important service notifications
Improve and personalise your experience
Ensure security and prevent fraud

Legal Basis for Processing

Under GDPR, we process your data based on:

Contract: To provide the Service you signed up for
Legitimate Interest: To improve our Service and prevent fraud
Consent: For optional features like marketing emails
Legal Obligation: To comply with applicable laws

Data Sharing

With Partner Cafés

When you tap in at a café, they receive:

Your username
Timestamp of visit
Whether you redeemed points

They do NOT receive your email, step data, or personal details.

With Other Users

Friends can see your favourite cafés and events
If you're an influencer, your activity is public
You control your privacy settings

Service Providers

We use trusted providers for:

Cloud hosting (Supabase — EU servers)
Analytics (anonymised)
Push notifications

We Never

Sell your personal data
Share your email with cafés
Share your step data with anyone
Use your data for third-party advertising

Data Retention

Account data: Kept while your account is active
Tap-in history: Kept for 24 months
Deleted accounts: Data removed within 30 days
Anonymised analytics: May be kept indefinitely

Your Rights

Under GDPR, you have the right to:

Access: Request a copy of your data
Rectification: Correct inaccurate data
Erasure: Delete your account and data
Portability: Receive your data in a portable format
Restriction: Limit how we process your data
Objection: Object to certain processing
Withdraw Consent: For consent-based processing

To exercise these rights, contact us at hello@noon-loyalty.com

Data Security

We implement appropriate security measures:

Encryption in transit (HTTPS/TLS)
Encryption at rest
Access controls and authentication
Regular security assessments
Employee training

International Transfers

Your data is primarily stored in the EU. If transferred outside the EU, we use:

EU Standard Contractual Clauses
Adequacy decisions where applicable

Children's Privacy

noon is not intended for children under 16. We do not knowingly collect data from children. If you believe we have collected data from a child, please contact us.

Changes to This Policy

We may update this policy. Material changes will be notified via the app or email at least 30 days before taking effect.

Contact Us

For privacy questions or to exercise your rights:

Email: hello@noon-loyalty.com
Address: LB Trading GmbH, Eustrasse 56, 6313 Menzingen, Switzerland

You also have the right to lodge a complaint with your local data protection authority.

Frequently Asked Questions

For Customers

For Partners